If you compete — in anything from a club 10K to a national championship — there is one question about sports nutrition that matters more than flavour, price or packaging:
Do you actually know what's in it?
For most supplements sold anywhere in the world, the honest answer is that you're trusting the label. We didn't think that was good enough, so we put our products through independent testing. Here's exactly what that involves, and how you can check our claims rather than take our word for it.
The problem with "trust the label"
Supplements are not manufactured in a vacuum. They're produced on shared equipment, using raw ingredients bought from multiple suppliers, in facilities that may also handle products containing stimulants or hormones. Cross-contamination doesn't require anyone to do anything dishonest — trace amounts can carry over from a previous production run or arrive already present in a raw ingredient.
For a recreational runner, that's an unpleasant thought. For a tested athlete, it's a career risk: anti-doping rules in most sports operate on strict liability, meaning the athlete is responsible for whatever is found in their sample, regardless of how it got there.
What Informed Sport actually is
Informed Sport is a certification programme run by LGC, an independent laboratory based in Cambridgeshire, UK. Its whole purpose is to reduce that contamination risk to as close to zero as testing can get.
The part that matters most is this: it is batch-by-batch testing, not one-off testing.
Plenty of brands will test a product once, get a clean result, and then print a claim on the packet forever. Informed Sport doesn't work that way. Batches are tested on an ongoing basis against a list of substances banned in sport, and certification only holds while the manufacturer keeps meeting the programme's standards. Their tagline — We Test. You Trust. — is the entire proposition.
It's the same programme used by a large number of professional teams and Olympic-level athletes worldwide, which is precisely why we wanted our name on the list.
Our certified products
Three of our four products are currently Informed Sport certified:
| Product | Certification number | Date of certification |
|---|---|---|
| Running Energy Gel | LMS-PSRM-09230 | 16 April 2026 |
| Running Energy Gel Free | LMS-PSRM-09231 | 17 April 2026 |
| Ultimate Hydro 50 | LMS-PSRM-09232 | 16 April 2026 |
All three certificates are issued to Ultimate Potential as the member name, by LGC Limited.
What is not certified — and why we're saying so
Our Burnit BCAA is not currently Informed Sport certified. It is produced under HACCP and GMP certified manufacturing, but it has not been through the Informed Sport batch-testing programme.
We could have left that out of this article. We'd rather you heard it from us: if you are a drug-tested athlete, stick to the three certified products above until we can tell you otherwise.
Don't take our word for it — go and check
This is the part we'd genuinely encourage you to do, because it's what makes certification meaningful in the first place.
Every Informed Sport certificate carries the same instruction: visit informed-sport.com to confirm that a product's certification is valid and that the specific batch you bought is listed. The programme maintains a public, searchable database of certified products for exactly this reason.
So: search the database, find the product, check your batch. A certification you can't verify isn't worth much — and one you can verify is worth a great deal.
Certification is a floor, not a ceiling
We want to be careful not to oversell this. Informed Sport certification tells you that a product has been independently tested for banned substances. It does not tell you the product will make you faster, and it isn't a nutritional quality rating.
What it does mean is that the most serious risk in sports supplementation — the one you cannot detect by taste, smell or reading a label — has been independently checked by somebody with no commercial interest in the answer.
That's the floor we think runner-first nutrition should start from.
Frequently asked questions
What does Informed Sport certification actually test for?
Products are tested for substances on the banned lists used in sport, including stimulants, anabolic agents and other prohibited compounds. Testing is carried out by LGC, an independent laboratory in the UK, on a batch-by-batch basis.
Does certification guarantee a product is 100% free of banned substances?
No testing programme can promise absolute certainty. What batch testing does is reduce the risk to the lowest level current laboratory methods allow — which is why the programme is trusted by professional and Olympic athletes rather than treated as a marketing badge.
Which Ultimate Potential products are Informed Sport certified?
Running Energy Gel, Running Energy Gel Free and Ultimate Hydro 50. Burnit BCAA is manufactured under HACCP and GMP certification but is not currently part of the Informed Sport programme.
How do I check the certification for the batch I bought?
Visit informed-sport.com and search their public certified-product database for the product, then confirm your batch is listed. Every certificate we hold carries this same instruction.
Why does batch testing matter more than one-time testing?
Contamination risk arises during production — from shared equipment or from a raw-ingredient supply that changes over time. A single clean test result years ago says nothing about the packet in your hand today. Ongoing batch testing does.
Our gels and hydration are made in Korea and sold in Singapore. You can see the full range on the shop page, or read more about who we are.